2012 has been the year of YOLO…almost! According to Oxford University Press, YOLO was the runner up for “Word of the Year” this year, losing out to the word “gif’, which stands for graphics interchange format…um, huh!?
The term YOLO, meaning “you only live once,” was made popular by rapper Drake in his song, “The Motto,” causing the star to believe he deserves all the credit and rights to collect royalties for all who use the catchphrase.
What would Paris Hilton have to say about catchphrases like YOLO? – “That’s hot,” (we’re guessing) and indeed, catchphrases are hot these days, so hot even Donald Trump has cashed in with his own catchphrase “You’re fired!”
The Young Money rapper made quite a fuss on Christmas Eve via Instagram last year – uploading pictures of YOLO clothing from Walgreens and demanding he receive a cut of the retailers’ profits for using the almighty YOLO. What we really want to know is…why is Drake browsing through clothing at a Walgreens on Christmas Eve!? Come on, we know you’ve got more DOLO than that!
Are you about YOLO’d out yet? Well HOLDO on, it gets better…
Drake was so upset about the YOLO merchandise that he posted a message on his Instagram page demanding Walgreens address the matter.
We are SOLO sorry that we SOLDO products that said YOLO.
Your prescription is ready at the counter, thanks for shopping at Walgreens!”
The only problem with all this is, Drake didn’t think of YOLO first. According to the New York Post, the expression goes back to the 1700′s. Though the word “you” has sometimes been replaced by “we,” the meaning behind the phrase is the same. There have also been several commercial attempts to trademark YOLO to sell t-shirts, tank tops, hats, sweatshirts, artificial sun tanning products, sportswear, and driver safety pamphlets to name a few. Because of said facts, there are no YOLO survivors who can claim credit for the expression…oh, NOLO!
If there’s a YOLO heir out there, they’re missing out on a lifetime of free artificial sun tanning products, driver safety pamphlets, and of course, jamming to Drake’s “The Motto” which has conveniently been Crackerized if you want to learn the meaning to life…or just read what we think Drake is saying.
One thing the YOLO heir won’t inherit are sunburns thanks to sun tanning products!!